Friday, June 8, 2018
I just have this feeling that among Canadian TV's three private network it's CTV which will survive.
The first CTV fall launch I ever attended was in 1971 when then president Murray Chercover announced such big Canadian hits as The Littlest Hobo, Headline Hunters, Stars On Ice and Half The George Kirby Comedy hour.
But these days CTV takes its Canadian content requirements more seriously and besides as the most profitable network can pick and chose the big new U.S. shows.
The location was Toronto's Sony Center and the event was packed with thousands of advertising types all eager to buy spots on the new and returning shows all the while feating on booze on dainties.
On Mondays CTV has snapped up the sophomore season of The Resident a medical drama with Matt Czuchry and Canadian Emily Van Camp at 8 p.m.
At 9 p.m. there's the reboot of the classic Magnum P.I. but without Tom Selleck and featuring newly cast Jay Hernandez plus there's a female Higgins played by Perdita Weeks.
Tuesdays at 8:30 comes a 1970s comedy The Kids Are Allright all about an IrishCatholic family.
At 10 p.m. comes the hourlong The Rookie with Nathan Fillion as a fortyish guy who dreams of joining the LAPD.
On Sundays at 8 p.m. there's Brandon Michael Hall in the religious drama God Friended Me.
And then at 10 p.m. there's The Alec Baldwin Show with the three-time Emmy Award Winner caught in conversations with friends and fellow actors.
Midseason debuts will include Jann starring Jann Arden as a Canadian singer trying to make herself relevant again.
Then there's the legal drama The Fix about a high profile lawyer --Marcia Clark will executive produce it.
The Red Line stars veteran Noah Wyle and comes from executive producers Ava DuVernay and Greg Berlani.
The Enemy Within will star Jennifer Carpenter as a CIA operative hired by the FBI to hunt spies.
'The Village looks at thee denizens of an apartment complex in Brooklyn.
Grand Hotel is set in Miami Beach and is executive produced by Eva Longoria.
And then there's America's Got Talent: The Champions --the title says it all.
And for Canadian content freaks how about the 40th anniversary of SCTV: Reunion Special produced by Martin Scorsese and fronted by Jimmy Kimmel.
Big news has CTV buying a majority share in Toronto's busy Pinewood Studios as one indication the network remains very serious about mounting first class Canadian content series.
Star Trek: Discovery already shoots there and is one of the highest priced series ever shot in Canada.'
Is CTV aiming to become a veritable Canadian version of Disney?
That's one idea and so is the insistence CTV needs different plat forms to highlight its wares.
And Whiskey Cavalier stars Scott Foley from Scandal heading an agency of flawed spies.
CTV is planning different platforms for its content as conventional networks see younger viewers tricking away.
Space becomes CTV-Sci-Fi while Comedy becomes CTV-Comedy and Bravo becomes CTV-Drama
and Gusto becomes CTV-Life which it was some 15 years ago.
The ad executives I chatted up seemed impressed with the CTV brand and some of the new shows and thought the rebranding necessary as old line networks sail into the sunset.
So I'm bullish on CTV more than I am with Rogers or Shaw.
And by the way the food is always better--those miniature hamburgers were very tasty indeed.
Posted by james bawden at 1:05 AM No comments:
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