Wednesday, June 7, 2017
Rogers Media Is Fighting Back!
With all the gloom and doom talk about the future of TV it was quite a surprise to discover Rogers Media is fighting back --and how!
I ventured forth to the Metropolitan Toronto Convention Centre to partake of some goodies and a whole lot of talk about where Roger Media is going.
First the good news: traditional Rogers TV networks posted a sturdy six per cent increase in prime time viewership during the past season.
And why not! Rogers' Sportsnet currently has a hammer lock on NHL hockey and the Blue Jays.
Think what ratings might be next season if Edmonton goes up against Ottawa in the Stanley Cup finals!
An all-Canadian triumph--ratings would go through the roof.
Anyway Rogers Media president Rick Brace and senior vice president Colette Watson were as up beat as possible in noting the progression of Rogers on all fronts.
And despite all the current chatter about Netflix standard television still attracts ten times the viewing hours among Canadian customers.
The fall season sees Rogers gobbling up the Canadian rights to 12 new titles.
Last year City stations had eight of the top 10 imported U.S. comedies.
Clips showed Seth MacFarlane in the new sci fi comedy The Orville which seemed funny enough.
Then there's Ghosted starring Craig Robinson from The Office who investigates paranormal activity in Los Angeles.
A canadian cult fave Fubar joins the schedule and there'll be a Minnie Driver sitcom Speechless at midseason.
City has snagged Dancing With The Stars which is big news. And there;ll be a live musical event A Christmas Story plus a live presentation of the Tony winning broadway musical Rent.
City has also grabbed one of the best recurring dramas The Blacklist.
And a new Canadian series sounds promising: Blad Blood looks at a Montreal crime family with a host of familiar TV names.
Coming later there's Versailles, another Canadian entry, about Sun King Louis XIV.
And The Resident stars Canadians Emily Van Camp and Bruce Greenwood --it's all about a young doctor's ethics.
Returning U.S. imports include Dick Clark's New Year's Rockin' Eve, the 60th Annual Grammy Awards and the 51st Annual Country Awards.
Rogers also plans to replicate its CityNews suppertime newscast at stations in Vancouver, Montreal, Calgary, Edmonton and Winnipeg.
U still miss the presence of Gord Martineau in Toronto --he was an important TV news star for decades.
I know Canadian content supporters will be hollering but I'd prefer a few quality shows well financed and publicized and putting Canadian series on the air in the fall is often a recipe for ratings failure.
I have an idea for a Canadian series that would be inexpensive and a huge ratings hit: why not remount Headline Hunters as a contemporary show stacked with present day Canadian TV stars and featuring mystery guests who featured heavily in Canada;s glorious past? O think it would be an instant hit.
Meanwhile the vast audience of advertising executives seemed to be having a good time as they munched on canapes and gobbled down the bubbly.
So, yes, it was a good news day for Rogers.