Thursday, May 24, 2018
CBC-TV Is Fighting Back
Let's see --the first CBC-TV fall preview I attended (as the summer student at The Globe And Mail) was in 1970 when the public network was riding high.
In those dear dead days there was a 10 channel TV universe and that was it.
Thirty-five print TV critics from across Canada flew in for several days of interviews with such CBC stars as Juliette, Friendly Giant and Knowlton Nash and CBC redesigned its cavernous studio up Yonge Street (the home of Front Page Challenge) for a gala party that drew thousands of advertisers and hangers on.
That was then. This is now.
This year's CBC TV launch was a muted affair held at 192 Spadina Avenue in very close quarters.
But the message was rather upbeat.
Like all Canadian TV networks CBC is watching the slow dripping away of its core audience to other platforms.
But be aware --CBC remains the last great repositiory of Canadian TV culture.
And the publicly funded network has decided to fight back.
The network still has some huge hits :Murdoch Mysteries and Heartland have been around forever and still draw strong ratings.
And there are other, newer hits: Schitt's Creek, the re-versioned Anne Of Green Gables, Kim's Convenience.
The last time I checked the fine new mystery series Frankie Drake was only drawing 560,000 viewers weekly on CBC TV.
Back in 1970 I was told CBC-TV's definition of a hit was a million for a series and 1.5 million for a miniseries or special.
Those numbers are rarely reached today as Canadians increasingly turn to different platforms.
Still, CBC has several new series which look promising.
I enjoyed chatting up veteran producer Bernie Zuckerman charged with the revival of Street Legal which will star Jennifer Dale. Zuckerman said the order is for eight episodes "which is the standard these days" but other Street veterans may make a guest appearance or two.
Cavendish, a new comedy series ,will benefit from its creators Mark Little and Andrew Bush and will be filmed on location and in Halifax studios.
Coroner with its order for eight hours has great potential considering Morwyn Brebner's last series was Saving Hope---Adrienne Mitchell will be lead director (she made Bomb Girls).
Northern Rescue will be shot in Parry Sound with David Cormican as creator and Bradley Walsh as executive producer and I also met Billy Baldwin who has enthusiastically signed up as lead.
And I should also mention the new series Diggstown with Floyd Kane and Amos Adetuyi as executive producer.
Now I get my say about how to "fix" some of CBC-TV's ailments.
I'd start by abolishing commercials during prime time.
I know the cost would be horrendous but well worth it as the competition these days is with commercial free services such as Netflix.
Many former CBC fans have defected to PBS which still provides arts programming which CBC has mostly ditched.
I have a solution: bring back a Seventies series called RearView Mirror which took gems from the CBC archives--ballets starring Rudolf Nureyev and Veronica Tennant, superb dramas like the 1960 Macbeth starring Sean Connery and Zoe Caldwell.
When RearView Mirror first ran during another CBC budget crunch the ratings were sky high.
And I also feel CBC's National needs an instant face lift.
Ratings have plunged with four anchors --the snappy patter over at CNN is attracting record numbers of Canadian viewers.
Another proposal: bring back a few historical TV movies every season.
Zuckerman who produced some of the best TV movies ever made by CBC says there's the argument the cost is too heavy for a two hour TV movie
But I think CBC needs a few of these --Zuckerman's version of the Road to Confederation remains a must see.
But with its close adherence to all things Canadian I feel CBC still has a better chance at long term survival than rivals CTV or Global TV.