Friday, October 28, 2011
Let's Cancel the New TV Season
So far the new American TV season has bombed.
There are only two new unvarnished hits: Working Girls on CBS and New Girl on Fox.
Every thing else could be cancelled tomorrow and who would notice?
According to a brilliant new story on ADWeek this week the rest is just filled with also rans.
My network sources say getting play for the new shows gets more difficult by the year particularly with the advent of so many competing cable channels who premiere their fare at all through the year and just not in September.
Jiggle TV is brain dead: look at those casualties Charlie's Angels and The Playboy Club.
The much hyped Terra Nova isn't getting renewed --its plots are sully,. Who tunes in for a bad story but great special effects.
Some much anticipated series like Pan Am and Prime Suspect might still make it but their ratings are anemic so far.
Would you believe Fox is number one right now --that could also be due to baseball playoffs.
CBS is so close that for demographic purposes it says it has a tie. ABC's audience is down 4 per cent this year while NBC is in free fall and has lost a whopping 14 per cent of its audience. The only show saving NBC from complete collapse is Sunday Night Football, I'm told. All this does matter in Canada because the commercial networks purchase U.S. hits for hundreds of thousands of dollars. But why pay a fortune and get a stinker like Charlie's Angels?
It just doesn't make sense to me.
CBS's big problem remains its rapidly aging schedule of procedurals. This could be the last season for one or two of the very expensive CSI franchises.
ABC says its new shows are performing well and has placed full season orders for the Tim Allen show, Once Upon A Time,
Revenge and Subpurgatory.
NBC says it isn't panicking and has ordered full seasons for Whitney and Up All Night despite their bad ratings.
Biggest headache for Fox is the poorly performing The X Factor: it's so expensive to produce it may well wind up a one season wonder.
With ratings plunging why don't the U.S. networks switch to the Canadian ratings system which claims that ratings on conventional Canadian networks (outside of CBC) are up in the past few years?
Because if you believe that you'll believe anything.